Williamsburg, KY – The University of the Cumberlands Athletics Department has announced the renewal of its longstanding partnership with BSN SPORTS and NIKE, reinforcing its commitment to supporting Patriot student-athletes and teams, Athletics Director Chris Kraftick announced Monday.

"Renewing our partnership with BSN and NIKE reinforces University of the Cumberlands Athletics' commitment to excellence by equipping our student-athletes with the best resources as they compete, grow and represent the Patriots logo on and off the field," said Kraftick.

The partnership also enhances the overall student-athlete experience by providing access to the latest innovations in athletic apparel and equipment while maintaining a unified look for all Cumberlands teams.

"We're honored to continue our partnership with the University of the Cumberlands and NIKE," said Erika Whyte, Sr. Director of Collegiate at BSN SPORTS. "Cumberlands has built a championship culture across its athletic programs, and we're grateful for the opportunity to continue supporting its student-athletes, coaches, and broader university community with the best possible apparel, equipment, and service experience."

BSN SPORTS, a leading provider of team sporting goods and apparel, will remain the official outfitter of Cumberlands Athletics. Through the renewed agreement, Patriot programs will continue to benefit from streamlined access to high-quality gear, brand consistency across teams and dedicated customer support.

The Patriots are coming off back-to-back NACDA Learfield Directors' Cup trophies and have won four straight Mid-South Conference Presidents' Trophies. So far this season, Cumberlands has captured 15 conference titles and was atop the Learfield standings after the winter season.

For the latest and most up-to-date information on University of the Cumberlands Athletics, please visit www.cumberlandspatriots.com. Follow us on Twitter at @UC_Patriots, Instagram at @UCPatriots, YouTube at Cumberlands Patriots and Facebook by searching University of the Cumberlands Athletics.
 
About BSN SPORTS
BSN SPORTS is a leading distributor and manufacturer of sporting goods apparel and equipment that serves more than 1,100 collegiate partners nationwide. With a focus on game-changing partnerships, one of the widest selections of private and leading brands, and a one-stop-shop model, BSN SPORTS has helped elevate team sports participation for more than 150,000 teams and organizations nationally at all levels of competition since 1972. For more information, visit BSNSPORTS.com.